Heart of Design

Design is everything and the heart of design is its color. Right colors help sell a product better. The question is how to get the right colors?

One of the most wanted source for color is US based  HYPERLINK http://www.colormarketing.org Color Marketing Group (CMG) whose color palettes are hot favorite all over the world. CMG relies on its 1000 plus color experts, designers and pigment specialists. “These experts gather twice a year in the US and then twice a year abroad where they examine the sociological, economic and political trends influencing life all over the world,” so says Bobby Schlesinger, spokesperson for CMG, the world leading authority on color trends.

Schlesinger says that two years back CMG predicted some colors that are hot favorite today. Among the colors they predicted were the botanical greens and the earth-toned neutrals, the deep, classic, ethnic red and oranges.

Color consultant Latika Khosla in Mumbai, who heads Freedom Tree Design, finds Indian manufacturers are beginning to get curious about color forecasting. “They are going beyond listening to just a handful of designers who’d choose some pretty colors.” Says Khosla, co-chair, Asia Pacific Rim, CMG. Manufacturers and brand owners in India are beginning to see their products need to be in sync with the color trends to crack open western export market” she says,

Orange, red, pink – these vibrant Indian colors are getting hot favorite among fashion and design circuits. CMG advises manufacturers for keeping an eye out for pink. Aqua ferozi trend is also in the market.

Many Indian carpet manufacturers get their designs and colors from their buyers. These buyers, most probably, keep a sharp watch on the trends and choose colors that syncs well with the fashion. But there are many who develop there own design. I hope the Indian Carpetwallahs too keep a close watch on the international color trend that goes well with rest of the world.

Source:  HYPERLINK http://www.businessworld.in/content/view/1589/1649/ "

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Kaleej Times reports that

Iran unveils “world’s largest carpet” for UAE

To see the full report Click Here_